24 - 25 January 2019
ExCeL London, Hall S4

Fawn's success story

Fawns has specialised in the design, manufacture and installation of playground equipment for education establishments for over 20 years. The company’s mission is ‘to provide safe, innovative and imaginative products that inspire use’.

With a reputation for delivering hig quality products backed by excellent customer service, Fawns gains most of its business from repeat orders and referrals and has grown to an annual turnover of £6.5M.

In addition, it helps educators be the best they can be by automating data management entry, reporting and marking – which often takes up to 60% of a teacher’s time per week, and frees up time to be spent with students.

"Over the last 10 years we have been a consistent presence at the Education Show and every year we generate signifi cant new opportunities. With so many decision-makers attending, we build our marketing and new product launch programme around the show" 

James Gowans, Commercial Director, Fawns Playground Equipment.

Fawn success story Education show

Objective:

To increase brand presence and market penetration across the UK and generate new relationships and leads.

The Education Show solution:

The company undertakes significant pre-show marketing itself through email, social media and uses its tele-sales and sales team to arrange appointments on the stand. It also capitalises on the marketing activity run to support the Education Show and supplies content for the Facebook, Twitter and Instagram programmes, the pre-show mailer and the show guide. 

By working closely with the Education Show, Fawns has access to the knowledge and expertise of the event team and, combined with its own preparations, this has made the company a very visible presence at the show and helped it to achieve strong results.

Results achieved:

  • 135 high quality leads
  • New orders worth £130,000 generated on the stand
  • Significant number of stand visitors
  • Major increase in brand awareness nationwide

View Fawn's story in PDF

 

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