24 - 25 January 2019
ExCeL London, Hall S4

Parent Hub's success story

It has been proven that good parental engagement leads to better educational results for young people. However, day-today pressures and inefficient methods, such as the letter lost at the bottom of a schoolbag, often means that teacher parent communication is poor.

ParentHub is an application that enables easy, rapid and efficient communication between teachers and parents. Teachers can start a conversation with one parent, message parents from an entire class or broadcast to the whole school.

Real-time analytics enable them to see when a parent has received, read and responded to a message. Designed by teachers for teachers and launched in September 2014, ParentHub aims to help parents to feel more engaged with their child’s education. 

"The Education Show is ideal for demonstrating ParentHub because it is the right place to talk to teachers from all types of schools and colleges in a way that is informal, interactive and informative. The overwhelming response was positive and we made really valuable contacts. We are so confident in the value of being at the show that we have booked a bigger stand for 2106" 

James Whitaker, Founder, ParentHub.

Parent Hub success story Education Show

Objective:

To identify a platform to promote ParentHub and rapidly build a high quality sales pipeline.

The Education Show solution:

  • Live demonstration of ParentHub to significant numbers of the product’s target market in just a few days
  • Flexible stand design allows the ParentHub offering to be presented in a way that supports its brand style
  • A product video will catch the eye of stand visitors and offer an easy way to open a conversation
  • Focus on a relationship building approach to developing contacts and brand awareness
  • Capitalise on the initial success by attending the show each year 

Results achieved:

  • Sales exceeded targets
  • Strong interaction by teachers with the ParentHub demos
  • Started building a list of prospects
  • Valuable lessons learnt on customer engagement
  • Gained important product feedback 

View Parent Hub's story in PDF

 

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