24 - 25 January 2019
ExCeL London, Hall S4

Easy Read time teacher's success story

EasyRead Time Teacher is an idea developed by Roger Shackleton in Sydney, Australia, when he was trying to help his children to read the analogue clock. Their struggles inspired him to create the ‘EasyRead Dial’.

Over many years, the concept was refined and he started a business in 2011 that sold in Australia and through Amazon. Demand in the UK was strong, so in 2013, Roger’s UK-based sister, Sue Shackleton, joined the business and together they formed EasyRead Time Teacher Ltd. 

The company primarily targets parents of young children and primary schools, although the teenager market is relevant. With a very small team, the challenge was to find a route-to-market that would enable the company to reach a significant number of prospects quickly and easily. 

"In 2014, we had an incredibly successful launch at The Education Show. We sold clocks on the stand, made great contacts for follow-up sales and proved that our product fills a market gap. In 2015, we learnt that bringing new and existing products to market is vital for both existing and new customers. So, we have to get our timing right and in future we will aim to have new products ready to launch at The Education Show – it is important to our future success" 

Sue Shackleton, Director, EasyRead Time Teacher.

Easy time success story Education Show

Objective:

To identify a sales environment in which the EasyRead Time concept and products can be demonstrated to parents and teachers.

The Education Show solution:

EasyRead Time Teacher was successfully launched at The Education Show in 2014 and the show is now playing a vital role in the long term growth of the brand and growing product range.

Results achieved:

  • New customers and orders signed on the stand
  • Vital customer feedback on product ideas
  • Opened opportunities with distributors to enter new markets – UK & overseas
  • Cost-effective and time efficient sales development

View EasyRead's story in PDF

 

Apply for a stand

If you’d like to get in touch and explore the exhibitor solutions we have at The Education Show, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.

 

Who attends

Who attends

Discover who attends The Education Show, why they visit the show and what they are looking for.

Who attends?

 

Success stories

Success stories

Feel inspired by the success stories of suppliers that have exhibited  in the past.

Read more

 

New features

New features

Explore our new show features and get excited about what’s to come at the show.

New features

 

Follow us