EasyRead Time Teacher is an idea developed by Roger Shackleton in Sydney, Australia, when he was trying to help his children to read the analogue clock. Their struggles inspired him to create the ‘EasyRead Dial’.
Over many years, the concept was refined and he started a business in 2011 that sold in Australia and through Amazon. Demand in the UK was strong, so in 2013, Roger’s UK-based sister, Sue Shackleton, joined the business and together they formed EasyRead Time Teacher Ltd.
The company primarily targets parents of young children and primary schools, although the teenager market is relevant. With a very small team, the challenge was to find a route-to-market that would enable the company to reach a significant number of prospects quickly and easily.