24 - 25 January 2019
ExCeL London, Hall S4

Easy Read time teacher's success story

EasyRead Time Teacher is an idea developed by Roger Shackleton in Sydney, Australia, when he was trying to help his children to read the analogue clock. Their struggles inspired him to create the ‘EasyRead Dial’.

Over many years, the concept was refined and he started a business in 2011 that sold in Australia and through Amazon. Demand in the UK was strong, so in 2013, Roger’s UK-based sister, Sue Shackleton, joined the business and together they formed EasyRead Time Teacher Ltd. 

The company primarily targets parents of young children and primary schools, although the teenager market is relevant. With a very small team, the challenge was to find a route-to-market that would enable the company to reach a significant number of prospects quickly and easily. 

"In 2014, we had an incredibly successful launch at The Education Show. We sold clocks on the stand, made great contacts for follow-up sales and proved that our product fills a market gap. In 2015, we learnt that bringing new and existing products to market is vital for both existing and new customers. So, we have to get our timing right and in future we will aim to have new products ready to launch at The Education Show – it is important to our future success" 

Sue Shackleton, Director, EasyRead Time Teacher.

Easy time success story Education Show


To identify a sales environment in which the EasyRead Time concept and products can be demonstrated to parents and teachers.

The Education Show solution:

EasyRead Time Teacher was successfully launched at The Education Show in 2014 and the show is now playing a vital role in the long term growth of the brand and growing product range.

Results achieved:

  • New customers and orders signed on the stand
  • Vital customer feedback on product ideas
  • Opened opportunities with distributors to enter new markets – UK & overseas
  • Cost-effective and time efficient sales development

View EasyRead's story in PDF


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